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Yellowbook.com And SEO

Quick Thought: Because I believe in business transparency, doing the SEO basics, and educating businesses about good SEO practices, I had this thought. Last night I saw the TV commercial for yellowbook.com with the monk-type guy talking about Yellowbook being the online alternative to the traditional yellow pages which is not a bad thing because the last time I used the hard copy of the yellow pages was about a year ago and I used the pages to start my fireplace.

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3 Questions to ask yourself before you start redesigning your website or embarking on that new marketing venture.

Who Do I Think I Am?

Have you ever spoke with a client and they say "we are a X type of site or company", and after looking at their site there is no way thats what they are portraying to the community. The old adage "you can't know where your going till you know where you have been", well in this case you can't know where your going until you know how your seen. Not how you see yourself, thats biased, but how your seen by your clients or potential clients.

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Generic Professional SEOWebsite Templates: Why Does My Site Look The Same As Theirs?

We have all seen those websites that have pre-made professional website templates and offer them to you for crazy lowball prices, or even the ones that are more expensive and claim to be SEO optimized. We think that’s great as long as you don’t plan on being ranked well or if you don’t mind spending hours of time, that should be spent on your business, trying to squeeze the content and graphics into a design that was not made specifically for your business needs, wants, and goals. Oh and did I mention the fact that 100 other people have the same design as you. Wow that’s unique, and shows your prospects that your are different then Joe Blow down the road (sarcasm)

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A Few Basic Rules Too Follow When Writing A Marketing Email.

There are a few rules you might want to follow to get a good response without getting slapped with a SPAM warning when writing good email marketing copy. The three components that need to be personalized are the subject line, the message, and the closing. Granted the way to write a letter is nothing you wouldn't have learned in any 2nd grade English class, but what you say and what you don’t say is the most important in a marketing email.

How Do I Make All Those Inbound Links Relevant, To Improve My Ranking?

What is the best way to do an inbound link campaign and engineer the links for maximum SEO influence? Inbound links and inbound link strategies are a great way to get an improved ranking within Google for highly competative keywords and can be compared to a vote for your site. With inbound links there are 3 attributes that you should implement to maximize the effectiveness when directing a link back to your site. For sake of explanation we are going to assign each of those 3 attributes 1 point each.

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What Is It You Want To Say And How Does That Translate To Rankings?

Let’s talk unique web page content and SEO content strategy. A year ago I would have said go and write yourself all the content your little heart desires and you will get a good ranking and be fine in regards to SEO. But as mentioned in my Inbound Link Article, inbound links are valued very highly in reguards to SEO and ranking when marketing within Google.